MTN Celebrates eight years of MTN8 Wafa Wafa with a bang
MTN South Africa, in partnership with the Premier Soccer League (PSL), today officially launched the 2015/2016 season of the MTN8 Wafa Wafa tournament.
The 2015/2016 edition is set to kick-off on Tuesday, 04 August and promises to be yet another thrilling encounter for the 2014/2015 Premier Soccer League top 8 finishers, all fighting it out for the most lucrative cup competition on the African continent, with the winning team set to pocket a whopping R8 million.
The MTN8 tournament has always been synonymous with fantastic activities that excite football fans while offering MTN customers several opportunities to win big during the tournament. This year, in celebrating eight years of Wafa Wafa tournament, the campaign will create eight instant millionaires, when eight fans win R1 million each during the course of the tournament.
“It has been an amazing journey of the MTN8 Wafa Wafa tournament so far, and MTN is excited to reach this great milestone. The life changing fan experiences that the tournament creates have always been overwhelming and this year we have decided to change more lives by making eight football loving MTN customers millionaires”, said Larry Annetts: Chief Marketing and Sales Officer at MTN SA.
In addition to celebrating the eight year milestone of Wafa Wafa passion, MTN is also celebrating the role that music has played in the South African football space, by commissioning a few musicians to remix some of the most popular songs synonymous with football in the country. In the end, eight MTN8 tracks will be available on MTN platforms for the public to download.
“We know that music plays such an integral role in uniting the football fans when rallying behind their teams, thus by bringing these special MTN8 tracks to the MTN8 fans, we believe it will create even more memorable stadium experiences during the tournament,” concluded Annetts.
PSL CEO, Brand de Villiers said: “This year’s edition of the MTN8 will set the tone for what we hope will be an exciting 2015/16 season. As the PSL, we look forward to working closely with MTN to deliver another great tournament. Last season, the MTN8 broke a new South African record when we sold over 40 000 tickets for the MTN8 final in just over two hours. This demonstrates the appetite the market has for this competition. Every season – we see thousands of football fans packing the stadiums to support their teams. The TV and Radio ratings also tells us that this product is consumed by millions other people at home.”
To stand a chance to be one of the eight millionaires, fans can download the MTN8 full tracks or Caller Tunez on MTNplay- www.mtnplay.co.za