Orlando Pirates add Caltex as a new partner
Orlando Pirates Football Club is proud to announce its official fuel partnership with Caltex South Africa.
With its roots stretching back to 1936, Caltex was formed through the merging of the California Texas Oil Company and Standard Oil Company (which went on to become Chevron), and like Orlando Pirates are celebrating eight decades of existence filled with great influence across all walks of society.
The similarities between the two powerhouse brands does not just stop at their inception dates, but extends to a prominent feature in their insignia which is recognised by all and sundry, wherever it may be seen. The Caltex Star, like the gold star that adorns the Buccaneers’ crest, is a symbol of quality, value and service, and remains a constant reminder of a commitment that began a long time ago to do the best in bringing satisfaction to all who come in contact with the petroleum and football giants along their life’s journey.
“Caltex and Orlando Pirates are two well established brands who share a passion for performance and excellence. Between them they have over 160 years of combined experience and expertise in their respective fields in South Africa”, said Chevron Sales General Manager, Price Njokweni.
“As a brand we look forward to the unique opportunity to tap into the millions of supporters who also constitute our customer base as we partner to fuel South Africa’s first ever CAF Champions League winner.”
Orlando Pirates’ Brand Activation Manager, Tokoloho Moeketsi, expressed delight in having Caltex on board as an official Club partner.
“This partnership with Caltex speaks volumes to the character of this Club. Even after eighty years of existence, we continue to attract leading brands within their respective industries to partner with us in our strategy to take the Club forward into the next evolution of our growth plans.”
“One of our aims is to drive the positive change in the football sponsorship landscape in a way that brings value to the Club, its supporters and South Africa as a whole. The association with one of the world’s top petroleum companies, who constantly research and develop new ways to bring you the best products, speaks to the Club’s vision as we push ourselves beyond imaginable limits. We are pleased to be fuelled by Caltex along this journey of discovery.”
With over 800 service stations, 1500 employees across the country, modern facilities, high-quality products, and fast and friendly service, the Caltex journey has only one destination. You.